War on Greed media resources

Press inquiries: Contact Kim Parker at or (310) 204-0448.

NYC Premiere outside Henry Kravis' home:
photos by Yechiam Gal - view more

Screen grabs:

"Fight for the Dream" Press Release

NEW SHORT DOCUMENTARY BY ROBERT GREENWALD'S BRAVE NEW FILMS CHARGES WALL STREET 'PRIVATE EQUITY' TYCOONS WITH BETRAYING DR. KING'S DREAM, ASKS PRESIDENTIAL CANDIDATES TO TAKE ACTION

Film to premiere at a church in Atlanta with Reverend Timothy McDonald, Reverend Lennox Yearwood
and Dr. Charles Steele

Where:
The First Iconium Baptist Church, Reverend Timothy McDonald
Fellowship Hall
542 Moreland Ave. SE
Atlanta, GA 30316
Pastor: Rev. Tim McDonald

When: January 20, 2008 at 2pm

What: A premiere screening of Robert Greenwald's new short documentary on the leveraged buyout industry

ATLANTA - In honor of Dr. Martin Luther King's birthday, filmmaker Robert Greenwald will escalate his media campaign against the leveraged buyout industry with the premiere of a new short documentary video with a message for the presidential candidates. The screening will take place at a Baptist church in Dr. King's hometown, where Reverend Timothy McDonald, Reverend Lennox Yearwood and Dr. Charles Steele of the Southern Christian Leadership Conference will speak about Dr. King's message and the dangers that the Wall Street buyout industry poses to working families.

With economic insecurity topping even the war in Iraq as the primary concern of voters in 2008, job loss and corporate greed have assumed pride of place on the presidential campaign trail for both parties. This screening, which is co-hosted by the Hip Hop Caucus, is part of a series of short documentaries and related events from Brave New Films designed to place the role of the leveraged buyout industry in the American economy at the center of the presidential race.

"The War on Greed: Fight for the Dream" features the employees of a vehicle parts manufacturing plant in Illinois that was purchased and sold by the buyout firm KKR, resulting in cutbacks, wage freezes and reduced benefits. The film contrasts the Wall Street firm's treatment of these blue-collar workers with Dr. King's vision of social and economic equality. The video ends by asking viewers to sign a petition urging the presidential candidates to pledge to close the tax loophole for leveraged buyout tycoons.

More about "The War on Greed" campaign

"The War on Greed" series aims to educate Americans about the impact of the buyout industry on working people and the tax privileges of industry leaders like Henry Kravis. The first video in the "War on Greed" series, which has been viewed over 228,000 times on YouTube, debuted on the sidewalk in front of the Park Avenue mansion of KKR partner Henry Kravis. In response to the sensation generated by the video, the Private Equity Council, which serves as the public relations arm of the buyout industry in Washington DC, took aim at Brave New Films with a media memo entitled "The War on Truth." Wal-Mart engaged in a similar tactic in response to Greenwald's 2005 film about the company, when it hired professional political consultants to wage a national anti-Greenwald media blitz from a 'War Room' in Arkansas.

About Brave New Films

Founded by Robert Greenwald, the award winning producer of over 60 films, Brave New Films creates documentaries that address the most vital issues of our day, and organizes viewers to take action for social and political change. Brave New Films has produced feature-length documentary films such as Wal-Mart: The High Cost of Low Price, OutFoxed: Rupert Murdoch's War on Journalism, and Iraq For Sale: The War Profiteers, as well as dozens of short, online video documentaries that garnered over ten million views in 2007.

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War on Greed premiere Press Release

What: A Manhattan “sidewalk premiere” of Robert Greenwald’s short video documentary about private equity

When: Thursday, December 6th at 11am

Where: Sidewalk in front of 625 Park Avenue

Visuals: Workers wearing sandwich boards with built-in TVs screening video on Henry Kravis’ obscene wealth in front of Kravis’ home, ringing holiday bells and wearing Santa hats, greeting pedestrians

Muckraking Filmmaker Robert Greenwald Shifts
Focus from Wal-Mart to the Private Equity Industry

NEW YORK - Having taken on the world’s most notorious retail giant in his 2005 documentary “Wal-Mart: The High Cost of Low Price,” filmmaker Robert Greenwald is setting his sights on the private equity industry.

Greenwald’s production company, Brave New Films, will premiere the first of a series of short documentary videos on private equity next Thursday at a special screening on the sidewalk in front of the Park Avenue home of KKR partner Henry Kravis.

“The War On Greed, Starring the Homes of Henry Kravis” features footage of Kravis’ numerous palatial estates, contrasting them with the modest abodes and daily struggles of ordinary working Americans. A few of those ordinary working Americans will host the sidewalk premiere by wearing sandwich boards with video screens on them for passersby to view. They will distribute DVDs of the short video to Upper East Side pedestrians. The video will also be released online at warongreed.org and distributed to BNF’s email list of hundreds of thousands of subscribers.

View the video and learn more about the campaign at http://www.warongreed.org/

The video is part of a campaign by Brave New Films to educate the public on the destructive role of private equity in the American economy. Private equity firms generate immense profits by acquiring publicly traded companies through leveraged buyouts, taking them private in order to restructure them for long term profitability, and reselling them as public entities. In the process, these firms often gut the workforces of the companies they acquire, laying off workers, cutting wages and restricting medical benefits for employees. The top 20 private equity firms alone control companies that employ nearly 4 million workers. Companies owned by private equity include Burger King, AMC movie theaters, Dunkin’ Donuts, Michaels Arts and Crafts, Hertz, HCA and Linens n’ Things.

Greenwald’s first foray into corporate crusading was a breakout success. “Wal-Mart: The High Cost of Low Price” was called “breathtaking” by The New York Times, “engrossing” by The Los Angeles Times, and “grimly Dickensian” by The Toronto Star, as well as “contorted,” “fabricated,” “sensationalized” and “disingenuous” by Wal-Mart public relations spokespersons.

About Brave New Films

Founded by Robert Greenwald, the award winning producer of over 60 films, Brave New Films creates documentaries that address the most vital issues of our day, and organizes viewers to take action for social and political change. Brave New Films has produced feature-length documentary films such as Wal-Mart: The High Cost of Low Price, OutFoxed: Rupert Murdoch’s War on Journalism, and Iraq For Sale: The War Profiteers, as well as dozens of short, online video documentaries that have garnered over ten million views to date.

What People are Saying About Brave New Films:

“Picture Paul Revere with a video camera. With the storytelling skills of Hollywood and unparalleled political passion, Brave New Films is at the forefront of the new media revolution, sounding the alarm on a host of vital issues.” – Arianna Huffington

“Brave New Films represents the next wave of activism. Their aggressive campaigns reach new communities, stir people to action, spur them to act, and help build progressive politics” – John Podesta, Center for American Progress

“Brave New Films’ work really does speak truth to power.” – Senator Edward Kennedy

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Brave New Films / 10510 Culver Blvd., Culver City, CA 90232 / / 310-204-0448 / Credits